Long Island Wine Country will be getting lots of love in Manhattan thanks to a new campaign called “New York Drinks New York,” which will be held through the first quarter of this year and centered in New York City.
The campaign is for wine trade, media and consumers and is intended to kick-start a long-term effort to raise awareness about the quality of New York wines. The event is open to all vineyards in New York, and Long Island vineyards participating include: Baiting Hollow Farm Vineyard, Bedell Cellars, Macari Vineyards, Martha Clara Vineyards, Palmer Vineyards, Paumanok Vineyards, and Raphael Vineyards, Channing Daughters and Wolffer Estate Vineyard.
Among the myriad wine events is a February 26-27 “cellar visit” to Long Island (for trade and media), and the signature event will be a grand tasting at Astor Center in Manhattan on March 12, featuring wines from the 38 participating wineries.
“We’re not urging New Yorkers to buy New York wines because they’re local, but because they’re high-quality products at reasonable prices” said Jim Trezise, president of the Foundation, “but the added benefit of buying really good, affordable New York wine is that these consumers are also supporting their own state economy.”