After less than a year of retirement, Hostess Twinkies are returning to shelves on July 15.
The announcement comes from Daren Metropoulos of Metropoulos & Co., one of two private equity groups (Apollo Group is the other) that purchased the Hostess brand and five of its bakeries for $410 million, according to CNN. The new company is called Hostess Brands LLC and it will sell Dolly Madison cakes and snacks along with the Hostess properties.
The new owners understand that Twinkies and other Hostess snacks are loved exactly as they are, so they have no plans to change anything, except the new boxes will include the words, “The sweetest comeback in the history of ever.” The price will also remain at $3.99 for a box of 10, just as it was when Hostess closed.
They plan to have some 1,800 workers making snacks and will be rolling out things like Hostess Sno Balls over the next few months.
It appears a celebration is in order. Will Riverhead artist Don Duga be drawing more of his beloved creation Twinkie the Kid?
Check out hostessbrandsllc.com for updates and job openings.
Visit hostesscakes.com to check out the Twinkies countdown and sign up for notification when Hostess returns to your favorite East End stores.