In celebration of Super Bowl XLVIII and in support of the National Football League Foundation (NFL Foundation), the CFDA (Council of Fashion Designers of America) and Bloomingdale’s have teamed up on a unique collaboration of customized football helmets created by a slew of CFDA members. Prominent among this illustrious group are a number of Hamptons designers. Cynthia Rowley, Dennis Basso, Diane von Furstenberg, Betsey Johnson, Donna Karan, John Varvatos, Stacey Bendet, Nicole Miller and Vince Camuto are among the 48 designers who will create their own visions of the football chapeaux.
All of the “haute helmets” will available for purchase in a benefit auction. To win one these fashionable NFL treasures, fans can visit bloomingdales.com/superbowlhelmets and bid on the designer Super Bowl XLVIII helmets after the event kicks off, online and in Bloomingdale’s 59th Street store windows, January 15 – February 4.
All of the net proceeds will benefit the NFL Foundation, a non-profit organization dedicated to improving the lives of those touched by the game of football. Through its grant programs the NFL Foundation supports youth and high school football programs, health and safety efforts, as well as community health initiatives, including NFL PLAY 60. The minimum bid for each helmet will be $248, celebrating the 48th Super Bowl, which is taking place across two states.
Other participating designers include: Alejandro Ingelmo, Alexis Bittar, Ariel Ovadia and Shimon Ovadia for Ovadia & Sons, Billy Reid, Blake Mykoskie for Toms, Bloomingdale’s, Catherine Malandrino, Cynthia Vincent for Twelfth Street, Dana Lorenz for Fenton/Fallon, Danielle Snyder and Jodie Snyder for Dannijo, Dao-Yi Chow and Maxwell Osborne for Public School, David Neville and Marcus Wainwright for Rag & Bone, Eugenia Kim, George Esquivel, Junkfood, Keren Craig and Georgina Chapman for Marchesa, Kenneth Cole, Lela Rose, Mark Badgley and James Mischka for Badgley Mischka, Mark McNairy, Michael Bastian, Monique Lhuillier, Narciso Rodriguez for Narciso Rodriguez Studio, Nicole and Michael Colovos for Helmut Lang, Olivier Theyskens for Theyskens Theory, Gela Nash and Pamela Skaist-Levy for Pam & Gela, Pamela Love, Rachel Zoe, Rebecca Taylor, Richard Chai, Rogan Gregory and Scott Mackinlay Hahn for Loomstate, Rogan Gregory for Rogan, Rozae Nichols for Clover Canyon, Sam Shipley and Jeff Halmos for Shipley & Halmos, Stephen Dweck, Steven Alan, Tadashi Shoji, Todd Snyder and Yigal Azrouel.
In a statement released by the CFDA, key fashion figures commented on the unique promotion. “This is the first time that the Super Bowl will be held in the New York region and we couldn’t think of a better way to celebrate by joining Bloomingdale’s and the NFL in merging fashion and sports with the creation of these unique helmets,” CFDA CEO Steven Kolb said.
”We are excited to team up with Bloomingdale’s and the CDFA to auction off designer Super Bowl XLVIII helmets to support the work of the NFL Foundation,” Natara Holloway, the NFL’s vice president of consumer products said, adding, “This unique collaboration is another way for fans of football and fashion to get closer to the game and be a part of the Super Bowl XLVIII festivities happening all across the New York-New Jersey region.”
“Bloomingdale’s New York heritage combined with the fact that Super Bowl XLVIII is taking place in our backyard gives us an opportunity to merge fashion and sports in a modern way,” Bloomingdale’s executive vice president of marketing Frank Berman said. “Through our unique collaborations, merchandise, and special events, we are able to celebrate Super Bowl XLVIII in-store and online bringing the excitement of this iconic event to our shoppers across a variety of touch points, all while supporting the NFL Foundation.”
In April 2013, many of the same CDFA designers created and auctioned “Hearts for Haiti” in a similar endeavor.