The $2.5 million bra from Victoria’s Secret has plenty of people smiling—especially London Jewelers. The Long Island–based jeweler, with locations in East Hampton and Southampton (as well as Greenvale, Glen Cove and the Americana in Manhassat), is the designer behind the new Victoria’s Secret Fantasy Treasure Bra, being modeled this year by Miranda Kerr (her husband, Orlando Bloom, is among those assumed to be among the smiling).
The one-of-a-kind customized Fantasy Treasure Bra, designed exclusively for Victoria’s Secret by London Jewelers, is embellished with nearly 3,400 precious gems—and more than 142 total carats of diamonds alone. In a sign of the economic times, the $2.5 million price tag tops last year’s $2 million but is a far cry from the $15 million Red Hot Fantasy Bra and Panties worn by Gisele Bundchen in 2000—although, to be fair, that was a set.
You can see the Fantasy Treasure Bra in action when Ms. Kerr—along with a Victoria’s Secret Angel including Adriana Lima, Alessandra Ambrosio, Candice Swanepoel, Doutzen Kroes, Erin Heatherton, Lily Aldridge, Lindsay Ellingson and more—hits the runway in New York City for the annual Victoria’s Secret Fashion Show, taping on November 9 and airing on CBS on Tuesday, November 29, at 10 p.m. We’ll be watching here in the Hamptons!