Vineyard Vines will be opening a pop-up shop in East Hampton later this month. Following the initial success of the temporary Southampton location, the brand has made plans to expand in the Hamptons.
The first step was to reopen the Southampton store in a permanent location, at 54 Jobs Lane, which happened just a few months ago. Now the brand is focusing on the new East Hampton location.
“When we opened our temporary space in Southampton four years ago, we were delightfully overwhelmed by the response from the community” said Ian Murray, Vineyard Vines CEO and co-founder. “We just reopened our Southampton store in its permanent location, and are continuing to grow our presence in the Hamptons. We saw East Hampton as another great opportunity and are thrilled to be in town throughout the summer and fall.”
The new shop will be located at 63 Main Street, East Hampton. The space is 3,062 square feet and will feature apparel and accessories for men, women and children.
The East Hampton Vineyard Vines will be open later this month and the brand plans to host a grand opening party in mid-July .