Celebrate National Rosé Weekend

Girl is sitting on sea beach with wineglass of wine at sunset in summer vacation in resort. Tourist woman in striped dress with straw hat is enjoying life, relaxing, drinking, traveling.

Discover The Hamptons will host a virtual National Rosé Weekend, presented by East End Taste and The Shopkeepers, Thursday, June 11, through Sunday, June 14. The entirely digital event coincides with National Rosé Day, which lands on the second Saturday of June. All proceeds will support the year-round business community’s COVID-19 recovery.

“Travel and tourism has been immensely impacted in our community, like most of the world right now. The financial hardship caused by COVID-19 will accelerate social and health issues from depression, isolation and more,” said Glenn Vickers, president and CEO of Discover The Hamptons. “Our efforts will help lift spirits and keep people working during this unprecedented time. We couldn’t be more grateful from our network of partners that support our charitable work.” Discover The Hamptons is a nonprofit formed in 2019 to support the year-round economic development, community enrichment, and workforce inclusion of the Hamptons.

The weekend-long event will include engaging in-home tastings with discussions about flavor profiles and pairings, which can be accessed through a special Zoom code for limited ticket holders. Wine bottles will be shipped to ticket holders’ doors prior to the event date. “Today, shop local is more important than ever. We want to support and promote our community, so the Hamptons will continue to thrive as a premier retail destination that is admired around the world,” said Paula Flynn, founder of The Shopkeepers.

Virtual experiences will also feature a Rosé All Day farmers market, happy hours, rosé themed carry-out restaurant tour daily from 12 to 6 PM, world class online shopping, a daily job fair, and a DJ pink dance party with noted special guests. Guests will additionally have the option to purchase tickets for a charity raffle, priced at $30, for a chance to win stays at luxury hotels, bed and breakfasts, inns, retailers, and restaurants, all valid for use in 2020 and 2021.

Erin Finley, owner of Westhampton based Sydney’s Taylor-Made Cuisine, said, “It’s tremendously important for all of us to work together during this time. We are grateful for everyone’s continued support for each of our communities.” Finley will host a virtual happy hour on Thursday, June 11, from 5 to 6 PM on Facebook Live with a rosé and vodka cocktail mixology class.

Other notable live events include an oyster demonstration and rosé pairing with Paul McCormick of Great Gun Shellfish at White Fences Inn from 5 to 6 PM on Saturday, June 13, and a “Do You Even Brunch” day party from 12 to 2 PM on Sunday, June 14.

“The Hamptons are a tried and true destination for everyone who loves and appreciates the region’s scenic charm and culinary bounties. I would do anything for my community and am proud of the resilience we have displayed thus far. It is now time to think ahead to the summer season and lift our glasses and spirits while being mindful and diligent in light of the current situation,” said Vanessa Gordon, publisher of East End Taste magazine.

Visit www.discoverthehamptons.net for tickets or call 631-318-3042 for further details.

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