Dear Drew

Laurel Creative
Photo by Laurel Creative


Valentine’s Day started with a “Galentine’s” celebration at Drew Barrymore’s pop-up shop in SoHo, Dear Drew. My gal-friend and I joined Drew’s V-Day Party for an evening complete with shopping, beer, and pizza.

The line, which is moderately priced, evokes a nostalgic feel, as does the decor of the shop. It’s whimsical and worldly like Barrymore herself.

A card station was set up where guests were invited to write and mail (snail mail) Valentine’s Day cards to friends and family, stamps included, while mingling and shopping the line. I took advantage of the card writing, creating one for my husband who I was meeting afterwards for Part II of my Valentine’s Day festivities. It was “Gals” before “Vals” this holiday.

“I think the old world should not be forgotten,” said Barrymore in an interview with Women’s Wear Daily about the shop, which is located on a cobblestone street. “I really appreciate the modern world, but I’m definitely an old-fashioned girl.”

Vintage suitcases, globes, and hot air balloon wallpaper give the shop that worldly feel. Large format cameras, vintage books, sewing machines, and typewriters round out the display.

Most of the furnishings that give the shop a cozy living room feel are from Barrymore’s own home. Many of the dresses are reminiscent of the 1940s, with timeless silhouettes. Positive phrases like “you are strong” dress up clutches that are for sale.

Keeping with the theme of the event, Barrymore came dressed in a heart-adorned silk pajama set and a heart-shaped cross body bag. Hearts are a definite theme throughout the line, with heart shaped hangers holding various adorable heart-shaped prints. Perfect for Valentine’s Day.

The only negative about this pop-up is that it’s only open for the next few months.

Dear Drew,

We love your pop-up and hope it stays forever.



You can shop the collection at the SoHo pop-up or also find the line on Amazon.

For more follow @hamptondaze on Instagram.

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