Michelle Farmer Opens in Southampton

Michelle and Peter Farmer.
Jerry Rabinowitz

Michelle Farmer Collaborate has opened its doors in Southampton Village at 10A Jobs Lane.

“It’s been a dream of mine to have a store in Southampton. As both a longtime local resident with my husband Peter and original designer, I am thrilled to present this exclusive collection to the community,” said Farmer.

Farmer presents a bespoke and ready to wear collection as well as a curated collection of brands from around the world, providing shoppers with unique and exquisite clothing, jewelry, and accessory options.

Michelle Farmer boutiques are also located in Palm Beach and at The Boca Resort and Club in Boca Raton. The brand is expanding, including the opening of its new atelier in West Palm Beach, giving Farmer the ability to have her designs made in the USA.

Farmer, known for her radiant fabrics, also offers custom creations perfect for summer benefits or weddings. Farmer is known as a fashion fairy godmother, crafting just the right look that’s versatile from day into night.

“It’s important to know your customer and to present an amazing shopping experience as well as gorgeous merchandise,” said Farmer. “For us, it is all about feeling great, luxurious fabrics, beautiful fit, and knowing that you are purchasing something special. Our curated brands cannot be found online and range from bespoke evening wear to luxury resort wear, fine jewelry, and accessories.”

The Southampton location offers garb perfect for a day at the beach or a formal affair. The completely renovated, bright space also includes original art from Andy Gershon and Sean Brannan.

The community is invited for a toast at the Grand Opening Party at Michelle Farmer Collaborate on Sunday, May 27, from 5 to 8 PM. RSVP to [email protected]

[email protected]

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