Martha Stewart Announces New Wine Venture

East Hampton’s home and lifestyle expert Martha Stewart has unveiled another way brilliant way that she’s going to improve our summer parties and lives in general, with Martha Stewart Wine Co. Last week she announced the launch of this new venture, which offers a carefully chosen and budget-friendly assortment of her favorite wines that can be purchased online for any occasion.

The online wine shop offers a wide selection of bottles from an array of vintners, priced fairly inexpensively, with no individual bottle costing more than $25. And shipping is free if 12 or more bottles are purchased at once. Wine packs are also available with assortments ranging from $54 for the Molto Fresco Italian Whites four-pack to $120 for the Discovery Case 12-pack. The limited-time-only Discovery Half-Case includes six bottles for $59.99. This pack includes a cabernet sauvignon and chardonnay from America, a pinot grigio and sangiovese from Italy, a tempranillo from Spain, and a white blend from France. The subscription service offers two plans: Half-Case Wine Club members will receive six bottles every six weeks, while Case Wine Club members receive 12 bottles every eight weeks.

However, this isn’t technically Stewart’s first attempt at entering the wine industry. In 2007, when she had a publicly traded company named Martha Stewart Living Omnimedia, she formed a partnership with a wine producer known as E&J Gallo Winery. The goal of this partnership was to forge the new Martha Stewart Vintage label that would sell wines for just $15 per bottle. Unfortunately, that venture expired rather quickly, but that didn’t stop Sequential Brands from pushing Stewart to try again.

Sequential is a retail licensing company that bought the Martha Stewart company in 2015 and also owns brands such as And 1, Heelys and Caribbean Joe. Since the acquisition, Stewart’s brand has been widening to include a subscription meal-kit service made possible by a partnership with Marley Spoon, and now, Martha Stewart Wine Co. “Wine has played an important role in that part of my life focused on entertaining and teaching others how to entertain. With the launch of this fabulous online wine shop, I am confident that we can teach consumers how to pour the right wine, and enjoy the right wine, at every occasion,” Stewart stated in a press release.

So why not buy a bottle? Or 12? Check out available wines, packs and subscriptions on her website, marthastewartwine.com.

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