Beyoncé Is the New Face of H&M

Beyonce posing for H&M

Hamptons fan Beyoncé is the new face of Swedish retailer H&M and will appear in the company’s summer 2013 campaign. Said the singer in a statement, “I’ve always liked H&M’s focus on fun and affordable fashion. I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements—fire, water, earth and wind.”

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