Juice Lane to Open in Wainscott for Memorial Day

A new juice spot is opening its first store in the Hamptons this summer. Juice Lane claims to be the first cold-pressed juice location to launch in the region and it’s scheduled to be up and running in Wainscott on Memorial Day weekend.

The new venture by identical twin brothers, entrepreneurs and health enthusiasts Ian and Justin Browne promises to bring a dedication to “providing health-conscious Hamptonites with the freshest farm-to-mouth recipes.” The twins share more than a decade of combined experience in alternative medicine and business and note the mission of Juice Lane is about “juicing with a conscience.”

Juice Lane‘s pressed juices are extracted from local and organic, non-GMO produce each day and the brothers say their offerings will bring a pleasurable experience while simultaneously delivering therapeutic benefit. To that end, the Brownes enlisted the help of their holistic health practitioner, Dr. Michelle Kung, who encouraged them to look at the thermal properties of each ingredient in each drink formulation.

“We are meticulous about every detail that goes into creating our juices; our ingredients, our process, our ambiance, our employees. Our goal is to become a trusted partner in our customers’ health journey,” cofounder Ian Browne explains.

Justin Brown adds, “Our priority is to work with local partners who practice sustainable farming and bring the quality farm stand experience to people in an easy drinkable format.”

Menu items include juices such as “Skin Glow,” “Digestion,” “Rehydrate” and “Simply Fun,” as well as curated packaged goods that can’t be found easily at grocery stores, like the founders’ favorite water, Mountain Valley, as well as kale chips, puffed quinoa bars, granola and other products. Juice Lane aims to quickly become the premiere cold-pressed juice brand, known for creating juices that not only delight the taste buds but also restore the body. “Our menu will not only appeal to the finest palates of the Hamptons’ most dedicated juicers, but it will also attract a diverse group of people, including kids and adults,” Ian Browne says.

Juice Lane, which is located off route 27 in the Wainscott Plaza, will also be displaying the work of local artists on the walls, commission free.