Hampton Jitney got a lot cuter this month. Thanks to an anonymous donor, Animal Rescue Fund of the Hamptons (ARF) has wrapped one of Hampton Jitney’s buses with promotional imagery featuring the charity’s green logo on a white background with an adorable photograph of a dog and cat stretching from the wheel wells to the roof.
The eye-catching, ARF-emblazoned Jitney will drive routes from the Hamptons to New York City throughout the entire month of July, spreading awareness of the no-kill adoption center and shelter for dogs and cats.
“The more people who know about the homeless cats and dogs at our Adoption Center in Wainscott, the more lives we can save,” ARF Director of Philanthropy Jennifer Rockford says, anticipating positive attention for the domestic animals in their care. “We are so grateful to this benefactor for allowing us this amazing marketing opportunity.”
Made by Vector Media, this large-format advertising offers premier placement in some of the most high value spots in the New York Metropolitan area. The ARF Jitney not only drives through exclusive Hamptons villages and hamlets during the height of tourist season, it also makes stops along the heavily trafficked 3rd Avenue in Manhattan between 39th Street and 86th Street—an area loaded with shops, restaurants and even a college.
Hampton Jitney has worn advertising wraps from a variety of businesses, such as Henri Bendel, 7-Eleven, Verizon, Zico and many others. In February, Governor Andrew Cuomo announced Hampton Jitney as part of the official I Love New York campaign, and a bus was wrapped to fit the theme. Last August, a bus was wrapped in artwork by Lynn Mara, who won a design-a-Jitney contest in celebration of the company’s 40th anniversary.
Needless to say, their anonymous donor has put ARF in front of hundreds, even thousands, of potential new donors, volunteers and pet adopters.
Founded in 1974, ARF is a no-kill animal rescue and adoption center on the East End of Long Island. The center is located at 90 Daniels Hole Road in Wainscott. They are open seven days a week from 11 a.m.– 4 p.m.
To learn more about ARF, to donate or to adopt a dog or cat, call 631-537-0400 or visit arfhamptons.org.
ARF will be hosting a barbecue and open house with special adoption and vaccine offers on Saturday, July 4 from 11 a.m.– 2 p.m. Read more about it here.