Shopping & Style

Fashion Etiquette and Back to School Sales

Why aren’t we supposed to wear white after Labor Day? Well, the answers vary and the basis for this rule is really unclear, but here were a few interesting findings 1. Wearing white keeps you cool and once the summer season has ended there is no need to wear it anymore, 2. Labor Day marks the traditional end of summer and lightweight/colorful attire as well 3. It’s proper fashion etiquette. In any case, more and more people are dismissing this recommendation and wearing white clothing as part of their wardrobe year-round (with the exception of wearing white linen pants in the dead of winter of course).

Coco Chanel was known for incorporating white into her wardrobe and if a fashion icon as big as Coco Chanel did it, so can we. We see white more and more at the Oscars, Emmy’s, Grammy’s and other Hollywood events. This is the perfect time of year to purchase great summer fashions at discounted prices. And for those who are shopping for last minute back to school items, there are great deals as well. Let’s Shop! Anything But Water in East Hampton has really made a splash this summer season with cutting edge fashions and trendy beachwear. Currently they’re having a special end of season sale. Everything But Water offers a wide selection of swimwear, resort wear, jewelry, hats, bags, sandals, and much more. Located at 66 Newtown Lane in East Hampton, 631-324-5693.

Lil Darlin Vintage located in Sag Harbor is a unique, affordable and funky new boutique offering a selection of vintage clothing, jewelry and accessories from the 30s through the 70s. If you love the fashions of the past, you can match them with the fashions of today by adding a vintage top to your favorite skirt or vintage necklace to jazz up that new dress you purchased. Located at, 53 Bay Street (Sag Harbor Yacht Yard) in Sag Harbor, 631-603-2286. Tamara Comolli Fine Jewelry Collection boutique in Southampton offers an elegant exclusive selection of Comolli’s designs that are best described as casual luxury. Colorful collections include; Mikado Flamenco, bracelet and curriculum vitae Tanzanite rings, Paisley Chandeliers offered in both small and large designs. Located at 27 Main Street in Southampton, 631-283-7600 or visit

Shopping for back to school fashions, The Gap is running a special 30% off select items for adults, kids and baby clothing. Additionally, save up to 30% off select uniform and backpack styles. Gap is located in the Bridgehampton Commons, 2044 Montauk Hwy., Bridgehampton. Visit or call 631-537-2762.

Sunrise to Sunset, the beach lifestyle store is having a special back to school sale with 20-50% off all fall clothing. With brands like Roxy, Billabong and Hurley for girls and Quicksilver, Ripcurl, Billabong, Hurley and more for boys. In addition they will be running a “Summer Blowout Sale” with 2 for 1 ladies swimwear and 20-50% off men’s and boy’s swim trunks, shorts and jeans. Located at 36 Hill Street, Southampton, 631-283-2929 or visit

Amagansett Sea Salt Company makes artisanal sea salt by hand in small batches, harvested directly from the Atlantic Ocean. Offered online and at Sag Harbor and Montauk Farmers Markets, for special gift ideas and baskets as well as an array or delicious sea salt blends. For more information, contact or call 631-731-3053. ARF’s End of Summer Yard Sale on Sept. 1 will offer great housewares, furniture and collectibles. Located at the ARF Adoption Center, 90 Daniels Hole Road in Wainscott. From 8 a.m. to noon. All proceeds benefit the animals. Call 631-537-3682.

New Kids on the Block
Check out the newest Pop Up shop KKane at the ‘taukshop coming to Montauk September 1-7. Located at 34 South Etna Avenue. Open from 10 a.m. to 9 p.m. Navy Beach will also be offering a Pop Up shop with Devorado Designer Vintage & Shandi Levy on 9/1 and 9/2 from 3-7 p.m. 16 Navy Road, 631-668-6868.
Don’t miss Mary’s Marvelous grand opening event on Friday, August 31, 4 – 7 p.m. Enjoy a fun-filled event with complimentary hors d’ oeuvres made by owner Mary Schoenlein. The new Mary’s Marvelous (second location in addition to the Main Street, Amagansett shop) will be located at 105 & 107 Newtown Lane in East Hampton, 631-267-8796.

Enjoy your Labor Day Weekend! If you have a new store opening or special event, please send it to and remember, keep on shopping!

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