Gwyneth Paltrow in Latest Hugo Boss Perfume Ads

Gwyneth Paltrow Boss Jour
Gwyneth Paltrow Boss Jour

Amagansett actress, cookbook author and People magazine’s “Most Beautiful Woman” Gwyneth Paltrow is looking pretty great in her ads for Hugo Boss’ new fragrance for women Boss Jour Pour Femme.

Wearing mostly white, the local beauty does a good job selling her wares. Check out the ad below, and look for her series of interviews about the perfume. In “The Final Touch” video, Paltrow shares that fragrance is “feminine and sexy” and “that little extra something.” She adds, “It’s very powerful” and notes that Boss Jour is very floral, light and “optimistic,” whatever that smells like.

Last year the screen siren sold Boss Nuit Pour Femme, the Yin to Jour’s Yang.

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