South O’ the Highway

Bethenny Frankel to Launch Skinnygirl Blender

Former Real Housewife of New York Bethenny Frankel has partnered with Sensio Inc. to release a Skinnygirl by BELLA-branded blender.

The “personal extraction blender” with a 700-watt motor will make its debut on QVC November 9.

The blender will be the first is a collection of small kitchen appliances.

“We’re pleased to work with Bethenny Frankel and the Skinnygirl brand to introduce these new products,” said Sensio Inc. CEO Shae Hong. “Skinnygirl is a great fit for our portfolio of quality products with aesthetic appeal and strong features.”

Frankel added, “Housewares is the perfect fit for Skinnygirl. Appliances in your home should encourage a healthy lifestyle, be practical, innovative and easy to use for people on the go. I’m thrilled to partner with Sensio whose expertise in product development has helped bring these new designs to life.”

Skinnygirl products include cocktails, snackfoods, low- and no-calorie sweeteners, and shapewear.

Bethenny Frankel at the 2014 BCRF Hamptons Paddle for Pink.
Bethenny Frankel at the 2014 BCRF Hamptons Paddle for Pink. Photo credit: Daniel Gonzalez
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