Donny Deutsch to Star in Semi-Scripted Comedy for USA

By South O’ the Highway

1 minute 01/17/2015

Donny Deutsch attends a CMEE benefit in 2012. — Donny Deutsch attends a Children’s Museum of the East End benefit in 2012. Photo credit: Barry Gordin

Chairman of ad agency Deutsch Inc. and Hamptons homeowner Donny Deutsch has signed on to star in a new comedy series on the USA Network.

While appearing on MSNBC’s Morning Joe Friday, Deutsch said the show is semi-scripted, and he plays a fictionalized version of himself, much like Larry David‘s Curb Your Enthusiasm.

Morning Joe co-host Mika Brzezinski revealed that she appears in the pilot episode. USA has now ordered a season of the series, which will center on Deutsch as a daytime television host who, in his private life, does the opposite of what he espouses.