Super Saturday NY Kicks Off in the Hamptons This Weekend

This summer marks the 18th year of Super Saturday NY, the biggest fashion event in the Hamptons. Benefiting the Ovarian Cancer Research Fund, this upscale “yard sale” features attire and accessories from over 200 designers at up to 50% off retail prices.

One of the most glamorous social events of the season, Super Saturday NY takes place under huge tents on the fields of Nova’s Ark Project off Scuttle Hole Road in Water Mill. Guests can expect to shop alongside countless stars, and oftentimes in the company of the designers themselves. Last year, attendees included Hilaria and Alec Baldwin, Steven Dann and Tara Rudes-Dann, Judy Giuliana, Jonathan Cheban, Jill Martin, Gina Glickman, David Yurman, Lisa Rinna, Star Jones, Gayle King, Katie Lee, Rachel Zoe and Fern Mallis.

Returning to co-host Super Saturday this year are East Enders Kelly Ripa, of Live! with Kelly and Michael, and Donna Karan, creator of fashion brands DKNY and Urban Zen.

“I’ve been gifted. A blessing has been given to me and I have to give it back,” noted Karan last summer about her desire to help in the community. Karan is the founder of the Urban Zen Integrative Therapy (UZIT) program, an innovative initiative available at Southampton Hospital, among other locations, that strives to fill a void in healthcare, treating the whole patient—including people indirectly affected by trauma—and not just the disease.

The 18th Annual Super Saturday NY will feature booths from fashion’s most elite designers, including Kenneth Cole, Ralph Lauren, Vince, Brooks Brothers, Shoshanna, Tommy Hilfiger and Zimmermann—just to name a few. Fashion clothing, accessories, beauty, children’s and home goods will all be on offer.

QVC, Super Saturday’s sponsor, will hold a special segment called “Super Saturday LIVE.” From 2–4 p.m., QVC will be broadcasting live from Super Saturday, showing exclusive items at half the manufacturer’s suggested retail price, with 80% off the purchase price. During “Super Saturday LIVE,” QVC will offer accessories, cosmetics and beauty supplies with prices ranging from $20 to $100. Featured items will include jewelry by Alex and Ani, handbags by Dooney & Bourke, and makeup by Laura Geller.

At the event, there will be entertainment for the kids, including activities and carnival rides, which will leave the adults free to shop, visit the luxury experience tents and sample an array of fine food and drinks. The event’s catered lunch, snacks, cocktails, games and activities are all included with the price of admission.

Tickets are available at three levels. General admission enables guests to enter the event and to take in all of the fashion and accessories on offer. Preview and VIP tickets are also available, granting access to Super Saturday NY’s most sought-after features.

Preview and VIP ticket holders receive noon entry to the garage sale; this means a full hour of exclusive shopping and the chance to get the first look at all of the fabulous merchandise that Super Saturday NY has to offer. As an additional perk, preview and VIP ticket holders will also receive a Super Saturday gift bag at the end of the sale. Super Saturday NY is famed for offering one of the summer’s finest goody bags. The event’s organizers and sponsors work together on these gift bags to provide guests with the most luxurious gifts. Participants in this year’s gift bags include DKNY, Kenneth Cole, Swarovski and Umbra.

Super Saturday NY is scheduled for Saturday, July 25 from 1–6 p.m. at Nova’s Ark Project in Water Mill. Tickets are on sale now, starting at $450. All proceeds from the sales of tickets, merchandise and tables go toward funding the Ovarian Cancer Research Fund’s programs. OCRF is the largest U.S. charity funding research on ovarian cancer. To purchase tickets or view the full list of participating brands and gift bag contributors, visit supersaturday.ocrf.org.