Calverton wine, beer and cider distributor Grapes & Greens is asking its customers to sell great wines for a great cause—supporting the fight against breast cancer on Long Island.
Throughout the month of October, Grapes & Greens’ Great Wine, Great Cause, Great Neighbors campaign asks local restaurants and liquor stores to purchase and sell an assortment of hand-selected wines. When they do, a generous donation will be made to the Maurer Foundation for breast health education on each restaurant or liquor store’s behalf.
Grapes & Greens Chief Customer Officer, John King met breast surgeon Dr. Virginia Maurer at a fundraiser several years ago and the two instantly clicked. King supported a wide variety of charities, but was looking for a cause that helped a large number of Long Islanders—and with one in eight Long Islanders affected by breast cancer, Dr. Maurer and her breast health education organization, the Maurer Foundation, seemed like an excellent choice.
Founded by Maurer in 1995, her eponymous foundation’s mission is to save lives through its breast health education programs, specifically aimed at Long Island Women.
“Breast cancer truly is a disease that affects everyone on Long Island,” King says. “Everybody knows somebody, who’s been diagnosed, who’s being treated, who’s in remission…,” he continues, adding, “At Grapes & Greens, we wanted to show our support and have our customers support a cause that’s relevant to the surrounding community.”
On the East End, Great Wine, Great Cause, Great Neighbors campaign participants include Claudio’s in Greenport (111 Main Street), Elbow East in Southold (50 North Sea Drive), Founders Tavern in Southold (55500 NY-25), Baiting Hollow Golf Club in Baiting Hollow (100 Club Drive) and Golden Pear Café in Southampton (99 Main Street).