Sheldon Jaffee: A Trusted Advisor in South Florida Real Estate

For more than 40 years, Sheldon Jaffee has helped buyers and sellers navigate South Florida’s most coveted communities with clarity, discretion and results. A senior advisor at Lang Realty, Jaffee is known for pairing white-glove service with rigorous market intelligence across Boca Raton, Delray Beach, Highland Beach, Ocean Ridge, Manalapan, and Palm Beach to Miami.

Jaffee’s practice includes waterfront and luxury estates, plus strategic investment properties. Clients look to him for straight talk and careful preparation from first conversation through closing. His approach is performance-oriented: price positioning grounded in data, targeted marketing that reaches qualified buyers, along with experienced negotiating skills designed to protect client interests.

“My expertise lies in providing top-tier concierge service and insider knowledge in the purchase or sale of South Florida luxury lifestyle estates,” Jaffee said. “I truly believe the real estate business is so much more than selling a house, it’s finding that special home for families to enjoy life and create lifelong memories.” Sheldon helps clients navigate these trends with data driven insights, strategic guidance and tailored solutions, ensuring they buy wisely, sell competitively and maximize opportunities in a dynamic landscape.

Sheldon’s concierge model is comprehensive. Sellers can expect guidance on timing, presentation and exposure tailored to each property — from discreet, relationship-driven outreach to full-spectrum digital and print campaigns. Buyers benefit from his 40 plus years of experience and strategic advice on valuation, terms and risk mitigation. For both, Jaffee emphasizes clear communication, so decisions are informative and timelines stay on track.

Jaffee’s reach is global. In addition to an extensive U.S. clientele, he and his longtime assistant, Dee — originally from England — maintain relationships throughout Europe, Canada, South America, the Middle East and Asia. Sheldon’s network brings qualified international interest to South Florida listings and gives relocating buyers a trusted, on-the-ground resource long before they board a plane.

Local knowledge is equally central to his work. Jaffee has spent decades studying dynamics that influence value on the Gold Coast: school zones, architectural provenance, zoning overlays, assessments and amenity trends. He leverages that insight to help sellers highlight what truly differentiates a property and to help buyers understand the trade-offs that aren’t visible.

Clients often cite Jaffee’s steady hand and unflappable style. He is candid about pricing and terms, careful with confidentiality and proactive about solving problems before they become deal risks. The goal, he says, is to keep clients informed and empowered through each step.

Jaffee’s values were shaped early. He grew up in Easton, Pennsylvania, and still believes a promise should be kept. That ethos shows up in the details — prompt follow-up, meticulous paperwork, straightforward counsel – and in the outcomes: smooth closings and long-term relationships that often span generations of the same family.

To discuss your next move, contact Sheldon Jaffee, Senior Advisor at Lang Realty: 305-343-8115. For more information, visit sheldonjaffee.com.

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