Nestled down Jobs Alley, Dash, a summer pop-up boutique, has already caught the eyes of Hamptons shoppers since its June 2 opening.
Dash is home to upcoming E! reality show Kourtney and Khloé Take the Hamptons, but this Southampton addition provides more than the occasional sighting of the famous sisters.
The boutique carries numerous well-known women’s brands, such as fashions by Wildfox, Blank NYC and Torn by Ronny Kobo. Though the pop-up is small, shoppers for all occasions can find what they are searching for at Dash. The eclectic mix of merchandise includes everything from bathing suits perfect for a day at Coopers Beach to dresses fit for a Hamptons night out.
Dash has permanent locations in Los Angeles, Miami and New York City. In an email interview with Dakota DiSanto, the Dash director of retail, she said the main difference with the Southampton location is its smaller size.
“Beyond that, we really tried to capture the same vibe that you would get from our long-standing boutiques,” she said. “In terms of aesthetic, our friendly Dash Dolls and great customer service, the clothing brands, and even our furniture choices.”
DiSanto added that though the brands may be familiar to Southampton customers, the Dash experience is still new.
“What we are bringing to the community is a new and fresh choice of clothing for all women,” she said.
Though the popular name brands make up a majority of the boutique, Dash-labeled merchandise attracts those shoppers peeking in as fans of the Kardashian franchise. T-shirts and beanies emblazoned with the now famous Dashlogo line shelves behind the register. Other Kardashian-approved products, such as sisters Kourtney, Kim and Khloé’s bestselling book, Kardashian Konfidential, are sold as well.
“We have a ton of people who are fans that love to purchase our Dash merchandise, or those who want to give gifts, and it has been a big hit,” DiSanto said.
She added that some of the most popular brands among Southampton customers include Kardashian Beauty and Arthur George socks, the fashion endeavor of brother Robert Kardashian.
DiSanto also highlighted the warm reception she said Dash received from the Southampton community.
“Southampton is an incredible location for us,” she said. “The community has been so friendly and welcoming, we couldn’t have asked for a better store and neighbors.”
Dash may only be here for the summer, but the possibilities are still open for a permanent home for the national boutique in the Hamptons. DiSanto said they are tracking the success of the Southampton location throughout the summer, after which they will make any decisions regarding the future.
“We are so pleased with the success of the pop-up so far and continue to make changes to make it better and better, “ DiSanto said.
In the less than two weeks Dash Southampton has been open, it has already made a visible impact on the Jobs Lane shopping scene. As the summer season comes into full swing, expect the buzz around the famous boutique to only grow.