Known for its quirky perspectives on sex, health and women’s lifestyle, Gwyneth Paltrow’s Goop is partnering with Condé Nast to create a physical edition of the mega-popular blog. Condé Nast will publish a special print issue of Goop quarterly, the first of which is scheduled to hit newsstands this September. According to Women’s Wear Daily, the magazine—which will also be named Goop—will launch with “co-branded digital content that will be distributed across select Condé Nast titles’ websites, goop.com and the brand’s social channels.”
Women’s Wear Daily reports that the idea and partnership between Goop and Condé Nast was born out of a conversation between Paltrow and Vogue editor-in-chief Anna Wintour. “Anna is a powerhouse, and one of the most admirable thought-leaders in media,” Paltrow told Women’s Wear Daily. “Collaborating with her and Condé Nast on this multiplatform content partnership, anchored by Goop’s emergence into a physical entity, was an opportunity for us to push our boundaries visually and deliver Goop’s point of view to consumers in new, dynamic ways.”
Wintour added that she feels Goop is “remarkable, a thoroughly modern take on how we live today. Goop and Condé Nast are natural partners and I’m excited she’s bringing her point of view to the company. We all look forward to working with [Paltrow] and her team.”
There’s no word on pricing, but the Goop publication is set to be marketed as a collectible, so expect it to cost a pretty penny (as most Goop products do). This is just the latest Goop expansion in a long line; recently, Paltrow announced Goop vitamins, a travel app, as well as a high-end fitness center in Manhattan. So looking back, a magazine almost seems like the next natural progression.