Gwyneth Paltrow isn’t the only Hamptons celeb who can start a magazine.
Sagaponack’s Drew Barrymore is launching Flower Press, a new print magazine that will be published semi-annually. The magazine appears to be an offshoot of Flower Beauty, Barrymore’s makeup line. At last weekend’s Beautycon festival at the Brooklyn Cruise Terminal, Barrymore handed out copies of a preview issue and offered to take a selfie with anyone who would hold up a copy.
Barrymore told Adweek that Flower Press is set to be a large format publication, similar to Egoïste and The Manipulator. “I’ve always loved working on Flower Beauty,” said Barrymore. “I wanted to step away from movies to do different things and have more time to be with my kids. Now I feel like I’m getting back to an old self that is inspired and collected globes and wrote on typewriters. I read the New York Times every day. I’m a paper girl. I can’t do a website or an online magazine. I don’t look at them and I don’t know how to navigate them.”
Interestingly, Barrymore plans on having all advertisements in the magazine designed by in-house artists. “If anyone will advertise in our issue, we would like to be the ones to shoot your ad and create something different, respectful and cool but with a different take on things,” Barrymore explained, noting that Egoïste had a similar production model.
Barrymore has been busy this year, with her Netflix comedy Santa Clarita Diet debuting to rave reviews. She is set to star in the show’s second season later this year. The first full issue of Flower Press will be released at the end of 2017.