Strictly Business

Eric Striffler
Lynn Blumenfeld and Jill Fleming of Montauk.

Hemp For Hamptons

Water Mill will be getting its own hemp-wellness destination when 7 Leaf Clover opens, bringing high-quality CBD and hemp products to the Hamptons.

Local entrepreneur Jennifer Babaian, founder and CEO of 7 Leaf Clover, is opening the retail store, her third, on May 24.

“We have a thriving CBD market but sadly, the industry’s lack of transparency makes it difficult to find reputable distributors who sell quality CBD products,” Babaian said in a statement.

Babaian has built a name for herself in the short time CBD has risen in popularity in New York and across the nation, with locations in Westbury and Williamsburg, NY. Babaian and her family have owned and operated a group of health food stores in New York that have sold organic food and supplements since the 1970s — when it was both groundbreaking and controversial to sell organic foods and vitamins.


As Southampton bids adieu to plastic straws, people who are looking for a way to suck down their Slurpees have been left wondering what alternatives are available. Well, now there’s FinalStraw, “the world’s first reusable, collapsible, totally badass straw,” according to the company’s press release.

In the past six months, FinalStraw has delivered more than 250,000 straws and prevented 36,000,000 plastic straws from entering the environment. “During that time,” the company stated, “we received a lot of customer feedback about the product, and when our suckers speak, we listen. The result? FinalStraw 2.0.”

The new product fits in a small, keychain-sized carrying case and comes with a telescoping cleaning brush. It’s still the length of a standard straw and is made of the same stainless steel and food grade silicone as the original FinalStraw. To find out more, visit

B+F Clean Up At Ad Awards

blumenfeld + fleming, with worldwide headquarters in Montauk, has won seven platinum and nine gold Hermes awards. Over the past 16 years, the firm has won over 300 awards for ad campaigns, radio and newspaper and magazine ads, websites, logos, and more.

Platinum awards were received for: Stony Brook Southampton Hospital’s Electrophysiology Lab (print, radio) and a video to promote the Phillips Family Cancer Center, Hanover Bank (outdoor billboard), the East Hampton Food Pantry (pro bono poster), an advertising campaign for South Fork Peak Savers, and public relations for Adam Miller Group.

Gold awards were received for: a print ad for the East Hampton Chamber of Commerce, a BMW of Southampton magazine ad, a newspaper ad and in-bank video for Hanover Bank, South Fork Peak Savers print and radio ads, and public relations/media relations for LaGuardia Design and Landscape Details.

The Hermes Creative Awards is an international competition for creative professionals.

b+f was founded by Jill Fleming and Lynn Blumenfeld, two Madison Avenue escapees, in 2002. For more information, visit

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