The Breeders’ Cup and the Hampton Classic Horse Show are now marketing partners, bringing together the thoroughbred horse racing and equestrian show jumping events. Crossover collaborations include digital, print and social media promotion at both the Cup and the Classic.
An additional Classic to Classic Sweepstakes promoting the partnership offers the winner special VIP treatment at the Breeders’ Cup World Championships at Santa Anita in California. The championships to be held on October 31 and November 1 mark the conclusion of the thoroughbred race season. It includes 14 championship races and $27 million in prize money and awards.
The 39th annual Hampton Classic in Bridgehampton will be August 24 to 31 this year. The world-famous equestrian event includes more than 100 classes of competition, with jumper, hunter, equitation and more classes featured in six different show rings. Riders include amateurs, professionals and even Olympic medalists.
However, the Hampton Classic is equally as renowned as one of the major social events of the summer season. This annual characteristic Hamptons event also boasts a Boutique Garden with over 70 vendors and numerous dining choices for attendees.
Peter Rotondo, the Breeders’ Cup VP of media and entertainment, pointed to the social aspects of both events as one of the main connections for the partnership.
“The Hampton Classic is a world-class lifestyle and entertainment event and we see the potential for great synergies and cross-over among audiences,” he said. “We are excited to bring the thrill and glamour of the Breeders’ Cup to the Hampton Classic audience and see several opportunities to effectively market the luxury appeal of both lifestyle brands through the new partnership.”
Shanette Cohen, the executive director of the Hampton Classic, echoed Rotondo’s excitement and said the partnership is a “win-win” for the sports, with potential for both events to help each other reach new audiences.
“The Breeders’ Cup attracts worldwide interest and television audiences and is a natural marketing partner for the Hampton Classic,” she said.