On Halloween, pop singer and songwriter Viktoria Tocca debuted her new music video, which was filmed earlier this month at Dorothy P. Flint 4-H Camp with a cast of zombies.
The Swedish singer has an opera and musical theater background, which has gained her a following in Europe, and in recent years she has turned her focus to popular music. For her new single, “Ready to Run,” Tocca envisioned a music video that takes the song’s title very literally.
The video features Tocca on the run from a horde of zombies.
“I’m quite known in Europe, and over here as well, for my very cinematic looking music videos,” Tocca said during an interview at the camp. For this shoot, she wanted something thrilling for Halloween. “I just threw it out there in a meeting and I thought everyone was going to hate it and laugh at me, but everyone was like, ‘That’s a really good idea.’”
“The song, originally, is a very uplifting song. It’s supposed to be very inspirational,” Tocca said. She wrote “Ready to Run” about her feelings on changing directions in life—breaking away from her past and moving forward in her career.
“I did musical theater training, classical singing—that was my background,” Tocca said. “I even trained in opera for a little bit, but I switched from opera to musical theater because I liked the acting too much. Acting in opera is sometimes secondary to the singing because the singing is so important and so technical.”
She did not make a conscious plan to become a pop musician, but she likes to write her own music, and that’s the kind of music that comes out when she expresses herself, she explained.
“I always write my own lyrics, and then I usually collaborate with people on the melody or the music,” she explains. For “Ready to Run”—and “We’re Still Young, which reached Number 3 on the Billboard Hot 100 Singles Sales—she worked with Tony Coluccio, who is famed for his dance mixes.
The “Ready to Run” music video was conceived as a collaboration among Tocca, director Steven Sage Goldberg and writer Lee Kolinsky.
The first 40 seconds, before the music starts, sets the scene. “It should startle people right from the start,” Goldberg said.
Goldberg has wanted to use the 4-H Camp as a filming location for years, and this music video finally gave him the chance. He’s worked the stage at Country Fest Long Island there in the past, on the outskirts of the camp, and he’s long suspected that there was more to see.
“I knew there was something going on inside the woods,” Goldberg said. “Once I came inside the woods on this 178-acre property, there was no doubt in my mind that not only this music video, but a whole movie, a whole TV series could take place on this property. It’s perfect”
The extras were selected by Michael Zinn, the Smithtown photographer behind the Women of Armageddon and Men of Armageddon calendars. Zinn said he started the Women of Armageddon calendar as a spoof of old sexploitation movie posters, and it took on a life of its own. “It became a symbol of empowerment for women,” he said. “Women love the calendar because it shows them as symbols of strength and survival.”
He applied the same principles and much of the costume design to “Ready to Run.”
Watch the music video: