Gurney’s Montauk Resort & Seawater Spa is introducing its first-ever Fashion Collective. Each weekend this summer, from June 2 through Labor Day, retail pop-up shops will be selling their wares on the fabulous roof deck overlooking the Atlantic Ocean. General Manager of Gurney’s Montauk, Michael Nenner, gives us the scoop on the great designers and exciting atmosphere.
What inspired the Fashion Collective at Gurney’s?
Last year’s collaborations focused on fitness and wellness, delivering the best experiences to our guests. This year, Gurney’s has launched the Fashion Collective to add to the lifestyle offerings we know our guests recognize and love.
What will attendees enjoy the most about the Fashion Collective?
In the past we’ve hosted one-off pop-up shops. We’re excited to see this year’s expanded program become a staple at Gurney’s, and we think our guests will be too.
What kind of customers will the Fashion Collective attract?
Gurney’s is a Hamptons icon, drawing an incredibly dynamic summer crowd. With a wide range of brands, we hope to attract new and returning guests through the Fashion Collective.
You’ll have shopping, games and comfortable seating for guests. Is there anything else you’ll offer?
The roof deck at Gurney’s will be a lifestyle space for guests to relax and enjoy throughout the summer. In the morning guests will enjoy workout classes, and in the afternoon they can simply relax while shopping, or playing shuffleboard or life size-chess.
What are some of the most favored brands featured at the Fashion Collective this summer?
The brands are a mix of established and up-and-coming fashion and lifestyle companies. They’re brands we know our guests understand, respect, and wear, such as Rebecca Taylor, Edie Parker, Donni Charm and Kule—all of which will be offering items exclusive to Gurney’s.
What food and beverages will be served at the Fashion Collective?
Guests can enjoy cocktails and bites from our casual eatery, Tillie’s, or sit outside by the fire pit at The Regent Cocktail Club where we’re serving a new menu.
The Fashion Collective at Gurney’s Montauk Resort & Seawater Spa is every weekend from June 2 to September 5, 11 a.m. to 5 p.m. at 290 Old Montauk Highway in Montauk. For more information, visit gurneysmontauk.com or call 631-668-2345.