The Bridgehampton National Bank (BNB) has once again kicked off its annual Apple Campaign, which was started in 2011 to help support local food pantries and the growing pressure they feel as the needs of local communities have escalated.
Across the bank-wide network of 40 branches, customers and staff contribute funds and food for distribution to local pantries, as well as Long Island Cares and Island Harvest. Since the program’s inception, BNB has contributed well in excess of $100,000.
“This is one of the community programs we are most proud of,” says Kevin M. O’Connor, president and CEO of Bridgehampton National Bank. “It is a true collaboration between the bank, its customers and employees, working together to help those most in need in our communities. It is the essence of what it means to be a community bank.”
The Apple program began six years ago with a conversation initiated by the East Hampton Food Pantry. They suggested the “apple” as a means of recognizing donations. BNB adopted the program across its branch network, from Montauk to Manhattan, as an annual holiday tradition running through the end of January.
In lieu of holiday gifts to staff, BNB donates in the name of its employees, and customers enthusiastically participate. The bank matches donations and fills in any gaps to reach its goals.
In addition to the financial gift, branch staff members collect nonperishable foods during the months of November, December and January, which are also distributed to local pantries. BNB invites both customers and friends to stop by and give at any branch. A fabric lunch bag is available for a gift of $5 or more.