Todd Snyder Teams With Moby’s For Apparel Line

Independent/Courtesy Moby’s

The new version of once upon a time is, “So I got a DM on Instagram.” The kindred spirits of Moby’s East Hampton restaurateur Lincoln Pilcher and designer Todd Snyder connected when Snyder tracked down Pilcher to see if he would be a model for his Summer 2019 menswear catalogue.

Snyder said, “We wanted to have an influencer who is real with a great style, and Lincoln fit the bill. Soon after we did the shoot, we said, ‘Let’s do more.’” That started them down the road to create the new Todd Snyder New York x Moby’s Collection. The resulting pastel-hued, premium fabric casual wear, from tees to hoodies, is the chic and comfy answer for seaside adventures to beach barbecues or early morning surf trips.

“We met, and we got along like a house on fire,” said Pilcher. “Then I said I needed uniforms for Moby’s, and we collaborated on those, and then we thought, let’s do merchandise apparel. Todd has an affiliation with Champion and that was my pick, because Champion did the best quality hoodies. It was serendipitous. We sat in his office in the city and sketched out some ideas, and we both clicked design-wise. And Todd is like me — he makes things happen. We launched the collection last week online and it was a huge hit.”

Along with being offered online at, Moby’s offers the limited-edition collection at the restaurant in East Hampton Point Resort.

Independent/Courtesy Moby’s

The line could just as aptly have been called Two Cool Dudes Design. Australian-born Pilcher is an avid photographer and surfer and also has successful restaurants in New York, Los Angeles, and the Hamptons. He brings his natural Aussie warmth to all he does. Snyder is known for his collaborative design spirit, “Part of my brand is collaborating with people I’m inspired by — whether it’s art, music, food, sports, or culture.” His summer catalogue also includes rocker Gerry Beckley and fitness guru Adrian Maurice.

Of his design style, Snyder said, “I have a clean minimal style that can flex from the city to the Hamptons with just a few tweaks.” Both men had recent ticks off their bucket list: Pilcher just returned from surfing at Kelly Slater’s Surf Ranch in California, while Snyder just custom designed his own TS Edition Toyota Land Cruiser FJ43 complete with interior leather courtesy of Red Wing.

“FJ is based out of Miami and they started by rebuilding their grandfather’s truck and driving it around, and people were saying, ‘I want one of them,’” said Snyder. “The Land Cruisers are all one-of-a-kind, and it’s that ultimate pampering-meets-luxury.” In true Hamptons style, a restaurant patron of Moby’s wanted to buy it on first sight.

Independent/Courtesy Moby’s

In its second summer, Moby’s is going strong, its waterfront setting, stunning sunsets, coastal Italian cuisine, and live music and hip DJs are drawing in an admiring crowd. Pilcher joked that it took him two seasons just to figure out all the lights on the large property which includes a restaurant, bar, waterside terrace, and upstairs private event space and terrace. You can even arrive via boat to the marina at East Hampton Point. Transient slips can be booked via “There’s something at Moby’s for everyone,” said Pilcher. “You can bring the kids and come to Reggae Sunday, or we have a DJ every Saturday night playing ’70s music, and we have a happy hour 5 to 7 on Monday to Thursday with a bar menu and drink specials.”

His personal favorite on the menu is the fluke crudo — “insane” — and he has added everything from vegan pizza to a Porterhouse steak for two. The event space is a favorite of the fashion and art world, with Rachel Zoe and Tory Burch holding private gatherings. It’s also perfect for celebrations, almost makes you want to get married . . . again.

Snyder knew it was the perfect launch point. Moby’s is his first stop in the Hamptons for a glass of rosé. “The whole vibe Lincoln’s created here is perfect,” he said. “For me, it’s my summer ritual. I’ve been everywhere from the South of France and Italy, and this is still my favorite place to come.”

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