How did two party boys change their tune to become lover boys? That transformation was brought on with some help in the form of hard work, cold hard cash and of course, monk fruit.
Loverboy is the brainchild of Kyle Cooke and his fiancé, Amanda Batula, who some may recognize from the hit Bravo TV show, “Summer House,” where a group of New Yorkers rent a weekend house in the Hamptons for the duration of the season while they party and play together. It was that exact environment that ultimately led Cooke to create the better-for-you alcohol drink, Loverboy.
Fans of the show see the cast mates—which include Cooke and Batula alongside Carl Radke, who is also on the Loverboy team—partying it up every weekend after working in the Big Apple all week. With partying usually comes alcohol, and with alcohol on television comes branding—whether it’s intentional or not. That’s when Cooke decided to blend his knowledge of nutrition with his partying to make a unique beverage in a highly saturated market. The young entrepreneur already had a fitness app, Fenix, in the works but had to shift all his focus and money into the new venture.